Are you running your business to avoid a job, to make a lot of money, to do something you love? The big question is have you established what lifestyle you want your business to give you?
This is a very important question, most notably because sometimes the business wants to change and re-frame itself but you’re in the way. If you’re not asking this question periodically, you won’t hear the voice inside telling you change is knocking on the door.
The odds are that you’re running a business because you don’t want a job, you like being your own boss, you like setting your own rules and schedule and of course you need money to pay the bills. What your business is selling is usually something you are interested in, passionate about or skilled at… or at least it needs to be for you to thrive. An important note here is that I said “thrive” and I said “you not your business”. If what you’re doing is based on what lights you up, all levels of your life will be infected with that vibration.
If however, you’re just doing it for money then you will not thrive the way you could. You might argue that you’re doing well financially but that doesn’t mean you’re thriving, it just means you’ve got money in the bank.
Perhaps you started out being passionate but the energy’s waning? That’s possibly because your spirit wants to re-frame it. It wants to expand into new experiences. Think about what is the experience that you want the customer to derive from your business and then get creative. What are you interested now that you can adapt? Your skills and experience are endless in how they can expand your business.
I had a client, Michael, who was selling meditation. When I first met him, he absolutely lived for meditation. Four years later, when he contacted me again, I noticed from my research on his facebook page that he was heavy into exercise and there was little or nothing about meditation. He had contacted me because he was deeply frustrated about his business; head spinning with ideas on things he could do to improve his meditation courses. None of those things excited him but he was pushing himself because “meditation is what I do. Meditation is my product“.
I explained to him that “meditation” was not his product; it was “his process”. His product was the experiences that changed for people because of the meditation. His product is the experiences that people would pay him money for. e.g. feeling less stressed and energised, enjoying work more, better relationships, more creative ideas, feeling uplifted and inspired, etc. etc. Knowing what the experience was that he was selling, I showed him how he could re-frame his business to adjust to the new level of him.
Michael now loved exercise more than meditation so his passion was now “exercise and a powerful body”. I showed him that he could now use his skills and experience (which is meditation) to help people get a strong, healthy body. It meant that he could focus all his content on exercise (which really energised him) but promote ways to activate a powerful health, strong body using meditation.
This was also a kickstart his creative juices because the more he gets excited, the higher the vibration in his business. He could now see that “stress” was not the only motivator for people to buy his product, sports and fitness could be his market too. As soon as he saw this opportunity, all kinds of exciting activities were banging down the door! What seemed like a depressing website to him was now alive with new ideas for fitness, sport and energy using the body.
Keep in mind, your customers are the mirror of your energy. What you are thinking and feeling is what bounces back. In this case, the vibe Michael was sending out was, I need to focus on meditation but I don’t really feel like it... so the people visiting his website are feeling “I need to focus on meditation but I don’t really feel like it.” So they aren’t buying anything any time soon.
This is one of the biggest questions that causes resistance in the expansion of a business. So many business owners get caught up in the idea of making money that they don’t sit down and ask this important question:-
The truth is that we don’t consciously know where our business is destined to go. Only our higher self knows the creative experiences we came to have. However, the way to let it manifest is to get the fundamental blueprint right. This is something that networking marketing understands very well. When a person starts the business they have a first level target of sales to make. Let’s say it’s 100 sales points. 99.9% of the time, each person doesn’t make the target. Out of frustration, they assume that they need a new strategy so they start spending all their money on listening to other successful distributors’ way of doing business. That doesn’t work, so now they are knee-deep in self-development books and courses.
If they had stopped to find out why they couldn’t make the 100 sales point in the first place, they would discover where their spirit is telling them they either need healing, or how they need to adapt to find “their energy and passion” in the product. I call this “stop and fix”.
Maybe your business is going to go global and earn you multi-millions, who knows. However, that’s not what I would encourage you to focus on. I would focus on what is the lifestyle you want right now? Is it to cover all your expenses for the things you need and want to do?
The reason why it’s important to focus on the lifestyle you want is because your business may already be delivering what you want or very close to it. However, you’re now focusing on “more orders, more money” which now takes you out of the vibration you need to be in to receive what wants to find you. The podcast below, “Money, Money, Money” will help you see it more clearly.
Podcast: “Money, Money, Money”
Podcast: “What is your business product?”
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