In short, because it identifies where resistance lies. When you uncover it and embrace it there will always be a sense of “relief”. You might remember the advert Volkswagen put out back in 1990 (see the video on the right). It was brilliant and highly successful. It’s a fabulous example of being clear about what the problem really is before you go crazy. Whilst the video is a great laugh, it carries with it great wisdom. One nugget being that we see the problem as both bigger and requiring much more effort than is actually required. The reason being that we don’t fully understand what the source of the problem is.